Our PACKAGE DESIGN process begins with market research and collaboration with you, the client. After a strategy is developed with your audience in mind, a selection of designs is created to that strategy.
Then, the winning concept is fine-tuned, and tested.
Our PACKAGE DESIGN process begins with market research and collaboration with you, the client. After a strategy is developed with your audience in mind, a selection of designs is created to that strategy.
Then, the winning concept is fine-tuned, and tested.
Polar Ice Vodka
A NEW VODKA IS BORN
Polar Ice Vodka was first introduced in 1985. A new marketing strategy was created: to store your vodka in the freezer, hence the name. This idea had legs! To this day, Polar Ice Vodka is a unique and popular choice, that has had many redesigns throughout the years, but still maintains the polar bear symbol.
POLAR ICE BRAND STRATEGY
To communicate ‘polar’, there were many options offered such as Penguins walking around the bottom of a white bottle, and vignettes of a Polar Bear, and an Arctic Fox. Since the distillery is in the northern hemisphere, the Polar Bear won hands down in focus groups.
This is the original award-winning design.
PROMOTING POLAR ICE VODKA
Polar Ice promotional materials included popular items such as t-shirts, cocktail glasses and other give-aways. Proposed banner posters for the LCBO promoted the ‘new product’. The key word ‘chill’ not only suggests ‘freezing cold’, but also “relax and enjoy!”
PROMOTING POLAR ICE VODKA
Polar Ice promotional materials included popular items such as t-shirts, cocktail glasses and other give-aways. Proposed banner posters for the LCBO promoted the ‘new product’. The key word ‘chill’ not only suggests ‘freezing cold’, but also “relax and enjoy!”
Gehringer Brothers Winery packaging
WINE LABEL REDESIGN
Gehringer Brothers Estate Winery in Oliver, British Columbia, produces quality award-winning wines. They wanted a redesign for two different categories — their popular everyday wine family, and the more costly award-winning wines.
The original design was tired and dated. They were reluctant to let go of their dated torn-paper look, but also recognized the need for something different. We presented a range of concepts from ‘traditional’ to ‘modern’, to help them define their direction and strategy.
‘EVERYDAY WINE’ DESIGN CHOICE
Gehringer Brothers chose a mid-range design direction for their popular everyday wines, which was easy to colour-code for the many varietals in the category.
A QUALITY MODERN LOOK
The more expensive category earned a more minimal look, that was easily applied to the rest of the family of award winning designs.
DESIGN PROCESS
Shown is a selection from the preliminary design presentation, to help Gehringer Brothers hone their direction.
Wine & Chocolate Pairing
WHAT’S NOT TO LOVE?
Gehringer Brothers was in the process of introducing their wines into the Ontario market, which was a daunting task, since Ontario vigorously protects its wine industry. In preparation of presenting their case to the LCBO, we felt a unique ‘hook’ might tip the scales in their favour. This was the proposal.
Utilizing the current trend of chocolate & wine pairing, we chose two of their best-selling wines, and expertly paired them with the perfect type of Belgian chocolate for the best taste experience.
A NEW EXPERIENCE
The overall packaging design duo spoke to those (primarily female 19–35) with a taste for good wine and new experiences. It was an attractive and strategic proposal for the LCBO.
Christie’s Adventure Cookies
ENCOURAGE KIDS TO PLAY WITH FOOD!
In the midst of board games and fantasy stories, Christie introduced ADVENTURE COOKIES to encourage kids to be creative in storytelling. Besides sparking their imaginations, kids got the added thrill of actually playing with their food!
KIDS LOVE CREATING THEIR OWN STORIES
Each of the themes, VOLCANO VALLEY and WIZARD’S CASTLE, offered four different cookie characters to interact and play with. All children from 2 to 12 to 92 were inspired to create their own adventures.
DELICIOUS SANDWICH COOKIES
When your character was vanished by magic, or you stumbled on a T-Rex by mistake, what better way to end the character, than to eat it!
DELICIOUS SANDWICH COOKIES
When your character was vanished by magic, or you stumbled on a T-Rex by mistake, what better way to end the character, than to eat it!
SHARE THE LOVE
Labels for each flavour—Mango Mist, Limon Sour, and Melon Dew, was depicted with a tropical illustration on a black bottle, giving the package an elegant exotic feel. Sharing was easy with these full size 750ml bottles.
THE BEST AMBIANCE
The FIJITINI TIKI BAR food trucks were positioned to have the perfect backdrop to promote their new product.
MEET US AT THE BEACH
To promote this new product, a ‘tiki’ themed food truck was created and utilized at popular beaches. Happy Hour has never been such an exotic experience, as at THE FIJITINI TIKI BAR!
